Weefee | Package Design

Weefee was a limited-run coffee brand created for a pop-up market, combining the idea of weekly coffee with the character of a small, collectible zine. Each coffee pack is designed as an individual edition, carrying its own mood, theme and issue number.

Sticker labels function like miniature magazine covers, giving each release a distinct identity while remaining part of the wider packaging system.

Volume 1, Sleeping Pigeon, introduced the series with a calm and reflective tone. Each edition is intended to feel like a small pause in the week, something tactile, personal and designed to be collected.