Weefee

Weefee is a specialty coffee bean store named after “weekly coffee”. The identity translates this idea into a visual system inspired by the rounded forms and colours of coffee beans and ripe coffee cherries.

A grid-based layout was developed around the square format commonly used for drip coffee packaging, allowing the identity to adapt across different compositions. The logo can shift between a bold focal element and a smaller supporting mark depending on the application.

For digital use, I created a simplified single-bean icon to maintain clear recognition at smaller sizes.