Pochawa Grill | Menu

Pochawa Grill's menu was redesigned to support a shift from self-ordering machines towards a more staff-led service model. As the restaurant moved away from photography-led menus, the challenge was to make the food understandable through typography, structure and concise descriptions.

I reorganised the menu around clearer categories and reading hierarchy, balancing Korean dish names with English explanations. The design retains the restaurant's expressive visual identity while making the physical menu easier to navigate and use alongside staff recommendations.