Bunsik | BTS The City Arirang

A campaign developed for Bunsik's collaboration with BTS The City Arirang London. What began as a small sticker design expanded into a wider set of campaign materials, including packaging, digital screens and in-store graphics.

The sticker artwork went through several rounds of revision as the collaboration requirements became clearer. The final design used a combination of illustrated graphics and Bunsik's existing visual identity, with the approved artwork adapted across different formats under a tight production schedule.