Bullgogi | Menu

Bullgogi's menu design brings together detailed food listings, drinks and promotional lunch offerings within a consistent visual structure. The challenge was to organise different levels of information while keeping the menus clear and easy to navigate.

I developed layouts that balance typography, spacing and food photography according to the content of each menu. The main menu uses a more restrained, text-led approach, while the lunch menu gives greater prominence to dishes and promotional information, maintaining a consistent brand presentation across both formats.