Better Cities Campaign
Project
Better Cities Campaign
Scope
Campaign Graphics · Visual Communication
Focus
Urban Awareness · Message Clarity · Visual Impact
Output
Campaign Poster
A campaign visual addressing the impact of vacant commercial spaces on urban environments. Combining street photography, warning tape and bold typography, the design draws attention to the issue through a direct and recognisable visual language.
The composition uses the familiar appearance of restricted spaces to reinforce its message. High-contrast colours and prominent typography create an immediate visual impact, allowing the campaign statement to remain clear and accessible.